The 2016 World Travel Market Africa started yesterday 6th April until on 8th April and it is part of the Africa Travel Week. This kind of show was launched last May and all participating companies in this year’s show are already in South Africa where the exhibition is held in Cape Town at the Cape Town International Convention Centre. This exhibition has attracted various tourism agents including the Swaziland tourism authority therefore visitors will have the chance to meet the Swaziland stand partners.
This world travel market Africa provides African tourism agencies that opportunity to have a direct contact with potential clients. This is the best Business to Business exhibition as it attracts both the inbound and outbound African travel and tourism markets. This is the perfect opportunity every agency has to market itself to the local and international travelers.
Bongani Dlamini who is the Marketing Manager of the Swaziland Tourism Authority confirmed their attendance and said that it actually makes a lot of sense for them to participate in this world travel market Africa because it is the right time for them just like it is for the other agents to display what they have to offer. In this case, Swaziland will display what the kingdom can offer to the tourists. All the business partners, the travel trade and visitors who have attended this year’s WTM Africa are free to visit this stand and inquire.
WTM Africa 2016 is very vibrant, culturally diverse, presenting various destinations across Africa and in other continents. Different participants have different destinations presented to potential clients thus making it a must attend tourism and travel event.
It is usually during such trade shows that new products are launched, provides the chance to increase on the exposure of brand, you can always gather market intelligence, you strengthen the already existing relationships, you may debate on some issues affecting the industry but what is most important is the fact that at the end of the day, you close new business with old partners as well as new ones. This makes such exhibitions worthwhile.
